this didn’t start with a business plan.

Toby’s dad had a fall and was taken to hospital. The fall wasn’t the problem. We found out his liver was failing after years of alcohol abuse. James had already lost his dad around five years earlier in similar circumstances. Toby has also had his own struggles with addiction. After getting the news, Toby put an idea together and showed James. James said he was in. That became The Addiction Project.